LIVING INNOVATION ZONE USER STUDY
To assess the impact of San Francisco's first Living Innovation Zone installation on Market Street,
I conducted a behavioral research study to examine how different large-scale interactive pop-ups influence social interaction, public realm activity, and local business patronage.
ROLE DESIGN RESEARCH CONSULTANT
SCOPE OBSERVATIONAL RESEARCH
EVALUATIVE RESEARCH
QUANTITATIVE ANALYSIS
USER INTERVIEWS
CLIENT EXPLORATORIUM MUSEUM
The Living Innovation Zone (LIZ) Program was launched by Mayor Ed Lee in 2014 to create a flexible framework for allowing organizations to activate City-owned public spaces to serve as “catalysts for exploration, innovation and play.”
As a Design Research Consultant with the Exploratorium Museum, I conducted a study using environmental observations, in-situ interviews, and a unique pedestrian movement dataset in order to assess the installation's qualitative and quantitive impact on the public realm. My research examined patterns of social interaction and changes in local business activity in order to evaluate the program’s civic impact and alignment with funding goals.
This research was delivered to the Exploratorium Design Team and City officials in the San Francisco Planning Department to inform the municipal program model. Pedestrian sensor data was collected by the research firm MKThink.
