CONVENE WORKPLACE USER SEGMENTATION

 

As Convene rapidly expands its shared office WorkPlace product to new markets globally, the Design Research + Innovation team was tasked with developing an in-depth segmentation of current and potential customer demographics, behaviors, and desires in order to guide product and brand strategy.

ROLE               PROJECT LEAD, CONVENE 

                       STRATEGY + INNOVATION TEAM

 

SCOPE             USER RESEARCH

                       DESIGN RESEARCH

                       QUANTITATIVE ANALYSIS

                       BUSINESS/PRODUCT STRATEGY