Hi, I'm Laurel. I am a product manager, researcher and strategist
based in New York City. I combine human-centered design and strategic business consulting to help organizations set visions, create strategies, and design impactful products.
This is a selection of my project work.
portfolio
My team worked with BMW to create a suite of shared mobility products and services to promote a low-carbon lifestyle.
PRODUCT STRATEGY
My team designed and developed a mobile app to promote ecotourism in the Hudson Valley.
PRODUCT DESIGN/DEV
We developed a tenant mobile app to help employees return to the workplace safely in the wake of COVID-19.
PRODUCT DESIGN/DEV
We conducted an in-depth study
of customer demographics, behaviors, and desires to guide Convene's product growth strategy.
PRODUCT STRATEGY
PRODUCT DESIGN
We designed an interactive
pop-up exhibit and data collection portal to create a deeper platform for community engagement.
We created an Innovation District roadmap to protect industrial jobs while embracing a neighborhood renaissance in Eastern Market.
DESIGN RESEARCH
My team led Long Island City's successful marketing proposal to accommodate Amazon's second flagship headquarters.
MARKET STRATEGY
My team studied what coworking customers really value in the
modern workplace in order to guide a new product strategy.
USER RESEARCH
I conducted a behavioral research study to examine how pop-ups in the public realm impact social
interaction and business activity.